Moët & Chandon has just announced a special partnership with Pharrell Williams to launch a limited-edition champagne collection, celebrating the reinvention of birthdays with style and sophistication.
The Moët & Chandon Pharrell Williams Limited Edition Collection will be available from March 1, bringing the Grammy-winning artist’s creative touch to the Maison’s iconic portfolio.
Exclusive design: a touch of luxury and tradition
The central element of this collaboration is the bow, a classic Moët & Chandon symbol since 1892, representing unity and celebration. Pharrell has reimagined this detail into a sophisticated and contemporary design, present on the collection’s exclusive bottles.
The limited editions include 750ml bottles of Moët & Chandon Impérial Brut and Nectar Impérial Rosé, available in vibrant colors such as gold, midnight blue, deep red, and white. Each bottle is adorned with Pharrell’s iconic dotted lettering and his pearl monogram PW, adding even more exclusivity to the collection.
For collectors: champagne masterpieces
For lovers of rare finds, the collection features the Bow Capsule Collection, with magnum bottles of Grand Vintage 2013, adorned with a luxurious bow created by renowned Parisian embroiderers Atelier Baqué Molinié.
The highlight is the Jewel Masterpiece, a super-exclusive edition with only 30 units worldwide. This chrome and mirrored bottle is decorated with 89 embossed pearls, designed by artist Astrid de Chaillé, and wrapped in a bow encrusted with 7,310 pearls—an artisanal masterpiece that takes over 300 hours to craft to perfection.
Additionally, the bow can be worn as a brooch, adding even more value to the piece. Each unit of this masterpiece costs €30,000 (approximately R$163,500) and is available exclusively through Moët Hennessy’s private sales, the Epernay boutique, and selected Moët & Chandon bars.
Moët & Chandon: the champagne of unforgettable celebrations
With a history of grand celebrations, Moët & Chandon has been present at iconic birthdays, from Paul Newman’s 40th birthday in 1965 to Scarlett Johansson’s 30th in 2014. Sports legends like Roger Federer have also toasted special moments with the traditional Maison.
Pharrell, who currently serves as the creative director for Louis Vuitton menswear, shared his connection with the brand:
“The best part of a birthday is the people who want to celebrate with you. When I was old enough to toast with champagne for the first time, Moët & Chandon was my reference. I guess it’s just a tradition, it’s the ritual,” said the artist.
Where to buy the Pharrell Williams x Moët & Chandon collection?
The limited edition will be available globally starting today and can be purchased on the official Moët & Chandon website and through selected retailers worldwide.
Source: RobbReport. This content was created with the help of AI and reviewed by the editorial team.
